Comcast has re-launched a channel dedicated to video games – The Philadelphia Inquirer

Comcast has re-launched a channel dedicated to video games – The Philadelphia Inquirer

Comcast has re-launched the video game channel G4, betting that online streaming and the growing popularity of gaming will make the network a hit this time around.

The channel went live this week on traditional TV lineups, including Comcast’s Xfinity and Verizon Fios, as well as online on YouTube Live and Twitch, the video-game-focused streaming service. The network, dedicated to gaming and geek culture, features an unscripted variety show, video game reviews, coverage of esports, and a series dedicated to the Dungeons & Dragons roleplaying game.

“It really is Saturday Night Live for gamers,” said G4 president Russell Arons, describing the programming as “comedy irreverence, but backed on the insight and knowledge of the gaming and fandom world.”

Indeed, the network’s name is itself a joke. G4 is not an acronym. “It absolutely means nothing,” Arons said. “It’s just kind of made up.”

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G4 was a pioneer in putting video game content on television when it debuted in 2002, but low ratings took the network off the air in 2014. The defunct brand essentially sat in an NBCUniversal vault until Tucker Roberts, the president of Comcast’s gaming division and the son of CEO Brian Roberts, wanted to bring the channel back, Arons said.

The revival of G4 is Comcast’s latest bet on gaming. The network is under the umbrella
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