Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph.
Through this partnership, the KC Pioneers will gain access to audience insights, logo detection, social analytics, and sponsorship tracking to ‘gain a better understanding of the value derived from their fans, content, players, and teams’.
Per a release, the KC Pioneers plan to convert data from Zoomph into ‘meaningful and actionable insights’ for their current and future gamers, content creators, and partners.
Kansas City Pioneers Founder and CEO Mark Josey commented: “We are extremely excited to partner with Zoomph to help create better omnichannel experiences for our brand partners.
“As we continue to scale and compete at the highest levels in front of fans across the world, it is critical we understand how to optimize current and future inventory assets to provide true value to our existing and new partners.”
Zoomph Co-Founder Nick Cronin added: “The Pioneers