ORDER enters strategic partnership with Zoomph – Esports Insider

ORDER enters strategic partnership with Zoomph – Esports Insider

Australian esports organisation ORDER has entered into a strategic partnership with social media analytics firm Zoomph.

The deal will see the organisation have access to a range of analytics that will give a ‘better understanding’ of the value generated from its content and players.

ORDER x Zoomph
Credit: Zoomph

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Zoomph becomes the fifth partner of ORDER, joining clothing brand PUMA, gaming peripherals manufacturer Logitech G, Alienware, and telecommunications company Optus.

Nick Cronin, Co-founder of Zoomph, commented on the partnership in a release: “ORDER is another fantastic addition to our growing esports network, we are always looking for passionate, international, and fun brands to work with. WORDERe hopes to provide added value to their partnerships and their fan experience through our platform as they continue to make impressions across all social media platforms.”

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Zoomph is no stranger to the esports scene and has secured partnerships of a similar nature with Team Liquid, Atlanta Esports Ventures, Misfits Gaming Group, and most recently, Immortals Gaming Club.

Chris Orfanellis, Chief Gaming Officer at ORDER, also spoke on the deal: “As we work to diversify our operations into the content and lifestyle space, it is important to understand our audience, affinities, online value, and potential areas for growth. We aim
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