The esports publisher trying to ‘flip the media narrative on its head’ – Sydney Morning Herald

The esports publisher trying to ‘flip the media narrative on its head’ – Sydney Morning Herald


Riad Chikhani created his first website at just 12 years old and by 14, he’d founded his first company. Now, as the chief executive of media network GAMURS group, he’s a major player in Australia’s growing esports industry.

Established by Chikhani in 2014, GAMURS group says it reaches more than 100 million gamers per month and owns online gaming and esports publishers Dot Esports and Gamepur.

GAMURS group founder Riad Chikhani started his own company at 14.

GAMURS group founder Riad Chikhani started his own company at 14.

Gaming and esports are far from underground markets. Accenture estimates the gaming industry generates $US300 billion ($412 billion) in revenue a year. Last year, gaming revenue eclipsed that of world’s television and music industries combined and is still growing rapidly. Esports alone is a billion dollar industry.

And while parts of traditional media have been hurt by the coronavirus pandemic, interest in gaming has soared with millions of young people locked at home.